How Ariel Helwani achieved his goal of becoming ‘the Howard Cosell of MMA’

It is, whether or not it is to your taste, one of the biggest sports stories of the 21st Century: the invention of a new game from scratch, and its progression from the fringes to the mainstream. When mixed martial arts first appeared it was as a kind of kids’ fantasy tough-man contest – what would happen if you put a great judoka against a sumo wrestler, or a bar-brawler versus a karate master, without any rules to rein them in…

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