Endeavor president: With WWE, we’re going to run the UFC playbook

With the dust not even close to being settled on the merger that will see Vince McMahon’s WWE fused with Endeavor’s UFC in a new company, indications on how the new WWE will be run are emerging. In an interview with Sports Business Journal’s John Ourand, Endeavor president Mark Shapiro said, “We’re going to run the UFC playbook. The opportunity to put Vince McMahon’s creative head with Dana (White) and Ari (Emanuel) is going to create a significant amount of value for shareholders.” On Monday morning, Endeavor and WWE announced their intent to merge WWE with UFC into a new yet-to-be-named publicly traded combat sports company trading under the ticker symbol TKO…

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